Big Question? Is it merger or amalgamation?

Branding may become one of the most debatable issues in the mega merger of public sector banks (PSBs). Among other committees formed by banks to implement the merger is a committee on branding, which will look into the issue of logo and name of the bank, said the head of a PSB. “This is technically not a merger, but an amalgamation, wherein each bank maintains its unique identity. Every bank would want to retain its unique identity. We can also discuss if the amalgamated entity should have a new logo and a new name,” said Ashok Kumar Pradhan, managing director  ubi